Unique Tips for Becoming a Successful App Entrepreneur

The breed of app entrepreneurs is growing every day. With customers switching to smartphones, tablets and other handheld devices for browsing and transacting, there is an increasing demand for mobile apps. So, there is the good scope for growth in this field for app entrepreneurs or ‘appreneurs’ as they are also called.

Now you don’t want to be one of the nerds among the herd, right? You need to prove that you are different from your peers to become successful. Here are some useful tips to do so.

Keep the Vision Clear

Have a crystal-clear idea of what solutions your app should provide. There are thousands of apps in the market. Many of them would be similar to yours. But, as long as your app addresses pain points of customers effectively, you should focus on enhancing its features further.

Dig into the App Stores

Follow the app stores such as Apple iTunes and Google Play Store diligently. Keep a tab on the trends, new launches and success/failure of other apps. Go through the user reviews. Study the factors that made an app a hit or miss with the users. By doing this exercise, you will be able to improve your app and increase its success rate.

Don’t Clutter the App with Features

The true beauty lies in simplicity. Your app should have minimal features. In fact, let there be a star or unique feature to draw the users. If there are too many features, the users will get confused and may not understand how to use the app. Before launching the app on a mass scale, beta test it. It will give you an idea which features add value to your app and which ones should be discarded.

Keep the App Interactive

App browsing is all about the experience. The users should enjoy having it on their device. While the app should not deviate from the core functionality, it should also be not completely uninteresting. So, make the app more interactive, add a dash of zing to it.

Develop for Scaling

Today, your app offers one solution, tomorrow it may offer more. As your business grows, you also need to improve the app. During the development phase, think through your plans and keep the margin for adding new features or improvising the existing ones.

Market the App

Spread a word about your app in the market among the users and investors. Of course, this calls for a well-defined marketing strategy. You could soft launch it on social media and then move on to other mediums depending on your budget. You can also offer loyalty programmes to acquire new customers and retain the existing ones.

Think about doing an entrepreneurship certificate programs online to understand the fine nuances of app development and marketing.