The Top 10 Ways to Optimize your URL’s for SEO!

Since the digital world evolved, we had the acronym URL added to our vocabulary! It’s nothing but the Uniform Resource Locator. Or it’s the address of a World Wide Web page. 

Digital Marketing Certification

But if you are someone assigned with the SEO task, or someone with a digital marketing certification course, then URL holds more importance than just the location of a webpage. 

So, is that URL optimisation a big deal for you? Then, we’re here to help you out with a few incredible tips which you can take advantage of. Read on… 

Make the Title and the URL Same

No, you don’t have to make them exactly the same, but try to make it more similar whenever possible. This would help you to grab the attraction of visitors actually, rather than any technical benefits. 

Make Readable URL’s

If you are not able to read the URL clearly, do not expect the search engines to interpret it rightly. It’s as simple as that. So make sure the URL for your web is simple and easy to read. 

Use Keywords in the URL

The keywords can be used in your URL as well to reap multiple benefits. It makes it easier for search engines to connect to relevant content when users search. 

Use Hyphens in the URL 

Hyphens are preferred by search engines to the underscores. Keep in mind that Google is not able to interpret underscores. 

Say No-No to Caps

Did you know that URL’s are case-sensitive? Yes, they are. Therefore, try to avoid caps in your URL. Small letters make it more readable and search-engine friendly. 

Make it Shorter

On a general note, it’s always better to keep your URL’s shorter. Not a big deal if you keep it around 60-70 characters. However, if it’s going around 100, try to make it shorter. It helps!  

Mobile URL to the Sitemap

In the current scenario, people are likely to read more on their mobile phones than laptops. So, add mobile URL’s to the site map. Identify mobile-friendly pages in sitemaps to get better ranking in mobile searches.

Block bad URL’s using Robots.txt 

Bad URL’s can actually lower your site rankings. That’s why it’s important to block those extra URL’s using robots.txt. 

Inform the Search Engine

Looking for a change in the page URL? While you change it, don’t forget to inform the search engines about the change. 

Be Consistent 

Finally, the last thing to note is to maintain consistency in the URL’s throughout the website. 

While you use these tips in your SEO activities, keep in mind that there is no one-size-fits-all-approach here!