Why Is It Important to Get Proper Training to Learn Analytics?

Analytics is increasingly becoming one of the most essential tools for business growth. Consequently, it is becoming important for all businesses to invest in this tool for their future growth and expansion. However, analytics is just data unless there are experts who can analyse this huge amount of data and draw insights which can be used to foster business growth. Hence, there is an increasing demand for analytics professionals. 

 

 

Since the main purpose of business is profit, entrepreneurs and managers keep return on investment on high priority while making an investment decision. Hiring human resource is an important investment decision for any organization. Skilled human resource adds to the profitability of the organization. Hence, managers and entrepreneurs look for the best in the industry. Most managers and entrepreneurs seek professionally qualified individuals to take care of their analytics as it is an important growth driver.

This necessitates doing a big data analytics course or getting a big data analytics certification for individuals looking to get a job in this segment. Companies provide all the tools and technology required to handle the big data job, but the professional must have the necessary acumen to know how and when to utilize this data. This comes from professional training. 

In the age of internet a lot of free big data knowledge is available. Anyone who can surf can get the necessary working knowledge of big data. While this is great for getting acquainted with the concepts and may also be handy for small time entrepreneurs looking to learn and implement basic analytics in their business, it is not sufficient for people looking for jobs in the bigger corporates. Unless you are a child prodigy or a born genius, a professional analytics training is must for a career in analytics.

Analytics requires you to have business acumen in order to understand the key business question that needs an answer. When the key question is well understood only then can the right SQL queries be placed to determine the exact set of data needed to answer that question. The SAS software suite is extremely helpful in doing the data analysis once the correct SQL queries are placed. One can develop deep knowledge of the SAS and other data analysis softwares by undergoing professional training. A big data analytics certification or a SAS certification adds great value to the resume for a professional looking to grow their career in analytics.