The State of Mobile Marketing in 2018

Smart phones have entered our lives a decade ago. They have a huge influence in our lives now. Not anything new! But as years pass by, the influence of mobile devices in our life is changing drastically.  

Can we stay away from our mobile devices peacefully and intentionally for a day? Probably not, for most of us! They practically control every aspect of our lives now.

And that makes it clear that there is no escape from the world of mobile marketing in the digital space. All you need as a certified digital marketing course is to frame the perfect strategy that includes mobile marketing as well to get the winning edge. 

Here we have put down a few ideas to keep you updated about the present state of mobile marketing. Hope it helps.

Mobile-friendly website

As a brand marketer, you cannot stay away from the need of building a mobile-friendly website.  You are bound to give a positive response to your users when they search through their mobile phones. 

Nobody wants to expand the screen to go through your website. And eventually, you may lose the customer. 

Recently, Google has started considering mobile-friendliness as a ranking factor. The takeaway is, if you aiming for a higher organic presence, make sure your website is mobile-friendly.

Spend on mobile ads more  

The budget for mobile advertisements has seen a huge growth in recent times. And it’s about to rise significantly in the coming days.

There’s a higher chance that people will see your ads on the mobile than in the desktop. Research says so. 

However, do not try to replicate your desktop ads and campaigns on the mobile phone. Instead, create content, posts and campaigns for mobile phones exclusively. It works better according to the changing trends in mobile marketing! 

Videos on Mobile 

We are comfortable and happy viewing videos on our smartphones, aren’t we? In fact, we watch more videos on mobile phones these days. 

Studies show that 60% of the mobile phone users watch video content in their mobile phones. There emerges a necessity for you to create video content for mobile phones. So get started! 

Here’s the endnote - if you haven’t started focusing on mobile marketing, you’re missing out in catching the attention of your prospective customers. Start right away by building a mobile-friendly website.