The Digital Wave in Marketing & Advertising

Way back in 1998, Google was invented. In the next year, Blogger was launched. In the first half of the next decade, the idea of social media came into picture.

But then, we took another decade to recognize that it was the beginnings of the digital age. And realise that the digital wave is revolutionising the marketing landscape.

Without wasting much time, businesses implemented web marketing strategies to capitalize on the innovative digital platforms then. It was the start of ‘digital marketing’ which has become the backbone of marketing activities today. 

The digital wave has absolutely changed the way we market the product. It has raised a unique set of challenges and opportunities for the marketers. Here we have traced a few factors by which the digital wave has changed traditional marketing methods.

Ø Size Doesn’t Matter: Earlier, the size of the company reflected in their marketing efforts. In the current scenario, a solid digital marketing strategy can beat your competitor. No matter how big they are!

Ø Advertising is Cheaper: Yellow boards, TV advertisements with celebrities, radio, print magazines, and so on. Guess traditional marketing methods were costlier. Now, you can create an effective digital marketing strategy suited for your budget, and reach your goals.

Ø Analytics is the Saviour: Big data has become another buzzword in the marketing world. Now you don’t need to depend on your gut instincts while you take crucial decisions. Data and analytics have enabled us to create data-driven marketing strategy. Now we are clear where to pump money, and maximise the ROI on marketing efforts.

Ø Instant Results: Remember waiting for weeks and months to measure the effectiveness of your marketing campaigns in the past? Now, we get instant results. It’s pretty easy to measure the website traffic, ad clicks, conversion rates, peak timings and more using advanced analytics techniques.

Ø Targeted Audience: We tried to reach to the masses with the hope that a few of them will turn to be our customers earlier. Now it’s easy to identify the target audience, debunk their behaviour, and connect to them with a personalised approach.

The list is not over here! The digital wave continues to excite marketers with amazing tools and techniques. Get your best digital marketing courses to be updated!