Case Studies: Startups That Shot To Success With Digital Marketing

Case studies are a very useful means of understanding everything about of a business or an industry, especially, the B2B segment. From a digital marketing perspective, case studies are important to show how new strategies and ideologies have been implemented successfully. Increasing number of business schools are including case studies in their education programs, digital marketing course and online digital marketing certification so that students have greater business understanding and a much better learning experience.

Here’s a read about some well-established start-ups which have applied digital marketing strategies and their businesses turned out to be unshakeable. Many a times, budget was a constraint for them but their aim of reaping out the best return on investment (ROI) motivated them to scale their businesses. They used tactics of website development and improvement, social media marketing and SEO, paid campaigns and blogging to attain maximum profitability

3P Creative Group: Being an immensely popular Hubspot certified partner agency, 3P leveraged the clientele and website traffic to a great extent by applying strong automation marketing tools. It started as an organic SEO press in 2012 and enormously stretched itself to achieve the Hubspot Impact award for best client growth story. The statistics speak volumes about themselves. This resulted in a search traffic increase of +1271% and website traffic increase of +969% along with 20X more gainful leads.

Glossier: Amidst the plethora of beauty product businesses, Glossier is one company that was founded in 2010.  It created a niche for itself in no time by creating a popular blog with the best of beauty solutions. It rose to greater heights as the blog started getting into the big league and after that, the company adopted more social media marketing tools which increased the number of consumers substantially.

Mint: A financial solution provider, Mint was founded in 2006 and is a web-based creation by Aaron Patzer. It is one of the pioneers in the banking and investment sector. Originally, they provided account aggregation through Yodlee, however, they moved on to Intuit subsequently. It used all possible digital marketing methods and shared multiple nuances of finance with the help of informative blog posts and attractive infographics. This resulted in prolific business growth and also helped in considerable market absorption

AirBnB: One company that authentically brought a change in our outlook towards travel and accommodation is AirBnB. Founded in 2008 under very bleak financial conditions, it currently treasures the attention of 100 million users, approximately 2.3 million listings and valuation crossing $31 billion in 2017. AirBnB aimed at social media tools by relying extensively on user-clicked images, videos and reviews on Facebook, Twitter and Instagram. This made it an online interactive travel forum. The best strategy adopted by this company was crowd-generated feedback and information using digital marketing tools.

Just like these companies, there are numerous other successful start-ups which got success using digital marketing tools.