Did you know that the world generates 2.5 quintillion bytes of data
every day? With such sheer volume of data flowing in, organizations and
industries are having serious trouble to mine and analyze them. This is where
data analytics comes into the picture.
Owing to the growing importance of data analytics, several new job
profiles have popped up. If you aspire for a career too, then you must explore online data analytics courses. However, before
you sign up for it, it would be a good idea to know about fields where data
analytics is making waves.
Human Resources (HR)
Human capital is the biggest asset for any organization, but also the
most challenging to manage. HR department often struggles with hiring right
candidates and retaining them. With the help of data analytics, HR can collect
greater amount of information on candidates from all sources and match them to
the desired profile during hiring process. Similarly, analytics also help to
predict possible turnover of talent and raise red flags to make retention
efforts or do succession planning in advance.
Healthcare
There are various touch points that patients and hospitals have to go
through in healthcare system. So, health data is maintained across various
platforms and sometimes geographical constraints make it difficult to access
this data at the tap of fingers. Healthcare analytics will enable accessing
electronic records available easily to healthcare providers, provide quality
healthcare, reduce treatment costs and even anticipate epidemics.
Travel and Tourism
Travel and tourism industry perceives that analytics can go a long way
in augmenting customer experience and increasing business efficiency. This
industry generates tons of data through on reservations, hotel and car rentals,
itineraries, etc. Analytics can tap into this data and provide real-time
information to travellers as well as travel service providers. While travellers
can expect better services and recommendations, service providers can customize
the experience.
Cyber Security
The cyber world hasn’t yet fully recovered from WannaCry and Petya
malware attacks. While there are tools to prevent these attacks, they are not
foolproof. However, analytics can be a new powerful weapon for cyber security.
Analytics can trace the cyber intruders quicker, follow their trails on the
internet and address the problem in real-time.
Marketing
Digital marketing is a booming industry and analytics play an
instrumental role. Marketing analytics uses various business metrics such as
marketing attribution and return of investment to understand how effective the
marketing campaigns have been. Analytics brings together all internet and
social media data from across all marketing channels in one place for quick
decision-making.
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