The 25 Most Common SEO Mistakes in Digital Marketing

Search Engine Optimization (SEO) can make or break a website. If done rightly, it can help the website top the Google ranking. If done poorly, it can adversely affect the brand visibility and expected number of footfalls. 

Let’s take a look at the 25 common blunders that even the best SEO experts make:

1.      Publishing duplicate and non-engaging content

2.      Not using customer-centric keywords

3.      Not regularly updating the content for relevance and accuracy

4.      Excessive internal linking on the pages

5.      Sluggish website speed resulting in slow crawl rate and poor customer experience

6.      Poorly designed landing page in terms of clarity of content, call to action, headline, message and visuals

7.      Building content only around one keyword instead of leveraging a variety of relevant terms

8.      Not testing website compatibility on different browsers

9.      Not linking top pages with top keywords on the home page

10.  Not optimizing for mobile responsive content

11.  Not using tags for images

12.  Incorporating visually unappealing and irrelevant images

13.  Not using a variety of anchor text

14.  Not leveraging local SEO such as ‘Google My Business’ listing

15.  Poor quality, uninteresting and irrelevant backlinks

16.  Long URLs of the title of the page or blog post

17.  Not building keywords in the URL structure

18.  Neglecting links which are broken or re-direct to pages other than the target page

19.  Stuffing too many keywords on a single page

20.  Keeping too many blog categories or tags and not re-categorizing them at regular intervals

21.  Focusing on the quantity instead of quality, keyword specific content

22.  Failing to track and analyze results

23.  Ineffective handling of 301, 302 and 404 status

24.  Not promoting the content on social media

25.  Not using a relevant meta description and leaving it to the search engine to make it up

Surprised by this list? Well, the good news is that you can rectify these mistakes. You can consider doing a digital marketing certification programs or other digital marketing course to get a fair idea about getting SEO right for your clients.

It’s human to err. But, it takes the right skills to not to repeat the blunders.