SEO vs SEM vs SMM: Which Digital Marketing Strategy is Best?

So, we guess you are a marketer working on your digital marketing strategy. And finding combinations with acronyms like SEO, SEM, SMM, SMO etc. You will know about all these in your digital marketing certification course. 

When you enter into the battlefield of internet marketing, it’s possible to get confused about choosing the right tools for your brand. But you may be wondering about what works best for your brand.

As you know, SEO falls into the category of organic or unpaid marketing, whereas SEM is where you put in money to attract visitors to your website. The best way to choose between SEO, SEM and SMM is to understand the concepts in depth, and then prioritize depending on your marketing requirements. You will know more about these marketing techniques in this short article.

SEO

SEO is the acronym for Search Engine Optimisation. It includes certain techniques which will lead to the higher ranking of your website on Search Engine Page Results. And hence your page attracts more visitors.

SEO includes a handful of activities like optimizing your website, website updation, using keywords in title, content, meta tags etc. in order to gain more visibility and better traffic.  

SEM

Search Engine Marketing is fondly called as SEM. To define it in simple words, SEM uses techniques for paid search engine traffic in order to attract more visitors.

SEM techniques include different streams like Google Adwords, Microsoft Adcentre, Bing Ads Campaign Planner, etc.  There are numerous tools that help you in reaching your marketing goals using SEM.

SMM

SMM stands for Social Media Marketing. And considers social media channels as marketing tools. It includes activities to promote your brand through social media channels. It also includes putting in money for paid social search or paid social advertising on social media channels.

Which One is Best for You?

While SEO and SMM help you gain benefits through organic methods, SEM involves paid marketing.

If you are considering SEM vs SEO, the former gets you instant results while SEO will take time to give you the desired benefits. SEM requires money while SEO techniques ask for your time and effort. So consider the factors like your internet marketing budget, marketing strategy, etc. while planning your campaign. 

Your success in internet marketing depends on your strategy! And how effectively you take advantage of the tools and techniques available! So make your decisions wisely. 

Digital marketing certification programs would be of great help in 2018 for marketers and non-marketers alike. Build yourself a lasting career in this lucrative domain by enrolling into a digital marketing certification course from a reputed institute and give your resume the push it needs.