Responsibility
refers to accountability and governance is the act of the governing government.
Responsible leadership is a concept that is widely discussed and there is a lot
of literature available in that context. However, the interaction of ethics, corporate
social responsibility and leadership has not been discussed in as much detail.
In fact, these concepts are almost always studied independently of each other.
In practical,
everyday life, however, leadership, ethics and CSR are concepts that are often
intersecting and interdependent. In fact, effective or responsible leadership
should consider ethics and CSR as part of the leadership duties. Despite the
fact that there is work done in each field individually, the work is as of yet
scattered and less effective because ethics and CSR are not part of government
policies and general culture whether public or corporate.
In order to
increase effectiveness of ethical standards and social responsibility, the
governments of various countries will have to get involved in policy making
which promotes such behavior among the masses as well as among the large
corporates of the world. Leadershipand strategy management teams of large corporations must have a policy
for developing best practices with regard to ethical standards and corporate
social responsibility.
A combined
effort from the governments and large corporates is needed to make ethical and
socially responsible behavior a part of the everyday life of people. This will
not only require formulation of new literature but also mass communication
campaigns to be instituted over a long period of time. Cultural changes need
both, time and effort at a large scale.
It is important
for global companies to have such practices in place that can be suitable for
the institutional as well as cultural settings of the various countries that
they operate in. These practices need to be developed by the internal
leadership and governance teams of these global companies but they need to be
in consonance with the policies of the local governments of different
countries. This is where the tussle usually lies.
Responsible leadership and strategic
management can lead to the difference between a globally successful and
unsuccessful brand over a long term. Once the government and/or public in a
specific country realises that the brand’s leadership is responsible and is
thinking of the local public ethically and in a socially responsible manner,
the likeability and longevity of the company in that region increases. Such brands and companies are also more
stable in foreign countries even from a short term perspective.
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