How to Successfully Implement Data Analytics for your Business

Data is everywhere. In every 60 seconds, Google gets 3.6 million searches, Twitter gets 456,000 new tweets, Wikipedia gets 600 new edits, and the list goes on. All of us together create around 2.5 quintillion of data in the virtual world each day, on an average scale. It’s huge, isn’t it? 

When such enormous quantity of data is being accumulated around us, nothing helps your business like data analytics!

Unfortunately yes! It’s not child's play for an organisation to collect data, analyse it, gain relevant insights, and make it actionable in the set-up. Taking action with the data you have accumulated requires proper strategy and focused approach. And that is everything this article is hinting towards. Here goes a few tips to know while you implement data analytics for your business.

Find the Key Metrics

Indeed, there are a lot of innovative data mining techniques to give you relevant data. However, the key metrics that are relevant to your business goals should be figured out as an initial step.

For example, if you are looking forward to customer acquisition data, conversion rates becomes one of the key metrics. You can ignore extra data which in turn will simplify the whole process.

Use an Analytics Dashboard

Here’s a helpful tip. Put all the relevant data metrics on the dashboard. So that you can compare it with those of previous months or weeks. 

You can even put the data metrics on a Google Sheet. And yes, you can share it with the relevant team mates.  Develop the habit of updating the sheet on a regular basis.

This way, your team gets newer insights to experiment on, That too easily and quickly. While preparing a dashboard, your attention should be on making it simpler and relevant.

Pick Up the Right Tools

Having fancy tools at your disposal is not going to benefit your business. Instead, choosing the right tools that is relevant to your business will do good to your firm. The tools may look similar outwardly, but will be different in its functionalities.

Ensure that the tools you choose are best suited for your business requirements. Luckily, there are numerous tools being introduced to the big data market these days.

Remember analytics can be implemented in every area of your business. And it adds value significantly. Investing in proper strategy, right tools, and relevant professionals with data analytics certification is your sure-shot way to business growth.