Do you Know the Analytics Behind Your Consumer?

Not at all. It’s never a challenge anymore to get customer data. We are living in an era of big data. Consider the facts given below. Here’s the amount of data created in major social media channels. In every sixty seconds,

• 448800 tweets in Twitter

• 65972 videos in Instagram

• 3.3 million posts in Facebook

• 29 million messages in Whatsapp

Thanks to Smartinsights.com for the numbers. In such scenario, there is no dearth of data. The challenge is always in analysing the data that is accumulated.

And analysing the accumulated data is the best way to know more about your customer. And that’s the sure-shot way to improve your business.

So do you know the analytics behind your customer? Here are a few factors to know with regards to the topic. And it’s your key to knowing your consumer better.  

After all, Why Does it Matter?

Still doubtful about why customer analytics matter? Well, it’s becoming the backbone of marketing activities these days.

Your customers are more connected now. They think twice, and more, before buying product. And they are fortunate enough to have access to a lot of information.

So, it’s extremely important for you to have insights about customer behaviour. When you have deeper understanding about the customer, you can rework on your marketing strategy.  And delight the customers as per their expectations. Retaining your customer and maintaining a long-term relationship would not be a stressful task then.

Let’s Understand a Bit about Behavioural Analytics

It’s all about using data analytics to derive insights about the actions of people. As Wikipedia defines it, behavioural analytics is a recent advancement in business analytics that reveals new insights into the behaviour of consumers on ecommerce platforms, online games, web and mobile applications, and Internet of Things.

To put it in simple way, behavioural analytics helps you to understand how consumers act and also why they behave so. At the end of the day, you can make informed decisions and adapt to the changing times.

So, customer experience can be largely improved by utilising data and analytics. Enroll into a big data certification course to know more about how you can effectively take advantage of customer analytics.