Role of Analytics in Marketing Decisions

It is assumed that 2.7 Zetabytes of data is present in the digital world as of now. Around 2.5 Exabytes of data are created every day as per the present statistics. By the year 2020, the amount of data accumulated will be around 35 Zetabytes.

Well, big data analytics is bound to be the top business priority when such enormous quantity of data accumulation is happening around. Proving the predictions to be true, the explosion of data is happening in the world of business and the role of analytics in marketing decisions is being recognised by organisations. Read here how you can effectively use analytics in your marketing decisions.

Make You Spend Wisely

Big data and analytics can play a larger role in framing cost-effective marketing strategy. In the past, it was mere gut and instinct that led marketers to create their marketing strategy. In the current scenario, when big data is creation a revolution, marketers can take decisions based on data. It is no longer a challenge to identify the ideal customers. Once the targeted customers are pointed out, it is never difficult to reach out to them with your marketing offers. 

Improve User Experience

Analytics provide insights into what your customers are expecting from your brand. It enables you to figure out who your real customers are, their behaviour, how often they make a purchase, and many more aspects. Apparently, it helps you adapt to newer changes quickly and give better user experience to your customers. Also, you can personalize the offers in real time and amaze your customers.

Marketing Optimization

It was hardly possible to track the impact and ROI on marketing in the earlier days with the traditional methods. Through proper testing, measurement and analysis, it is no longer a challenge for organisations to optimize their marketing efforts and streamline it towards creating better value. Moreover, companies can strategize marketing budget in order to gain highest ROI.

The power and potential is definitely incredible, and yet to be figured out in its depth. If you are looking forward for a career move into marketing, a certification in data analytics can reward you greatly!