How to track your social footprint with Google Analytics

Google Analytics is one of the most crucial tools introduced to the market as a handy companion for digital marketing professionals. It helps you understand the detailed statistics on a website’s performance, the traffic it receives, source of traffic, conversion rates, and also social media performance. In short, it lets you analyse how people react to the online content you put out on the virtual platforms.  Here go a few of the important aspects every budding digital marketing professional should get acquainted with.

Does Google Analytics really help?

Majorly, Google Analytics help you track where your visitors are coming from and how they respond to the content you post on the digital landscape. It also enables you to set up the goals and analyse if your posts are reaching those goals.

How to get the social reports?

Here is how you can get access to the social reports using Google Analytics.

Ø  Log in to Google Analytics account. 

Ø  Click on the ‘Traffic Sources’ tab in the left side bar

Ø  Click on the social button

Ø  Click on the social report you would like to review.

Understanding revenue sources

Did you know you can get insights about how social media is impacting the revenue? Here is how you can go with it. While you create posts for your social media, make sure you link it back to your site so that Google Analytics can track and analyse it. Combine these links with UTM tracking and goals and thereby you can keep an eye on the revenue through the social media.

How do visitors consume the content?

You can definitely take advantage of Google Analytics to understand how your visitors consume the content you post on the social media. For example, if you want to know how much time the visitors spend on your content, all you need is to use the ‘Duration Goal.’ When you want a clear idea of how your content impacts the social media crowd, you can use the ‘Pages/Screens per Session’ option.

Well, there are a lot more ways in which you can maximise your ROI in the social media world. Enrolling into digital marketing course and getting a digital marketing certification can be really helpful for a promising career ahead.