Creating dynamic content online and working constantly to establish a presence in the digital world requires an extra effort: competitive analysis. Just as we track the performance of a website, it becomes imperative to not only have a SWOT analysis of one’s own business but a complete evaluation of your competitors. A competitors’ assessment actually gives us an insight about the uniqueness of our own product or service in accordance with the strategy and on-going trends.
Analysing marketing trends and competitor’s behaviour has become one of the most important subjects of study at professional and executional level. E-learning has made it all the more feasible with several digital marketing course, where they offer a complete study about trending digital marketing and social media techniques. There are various impactful digital marketing tools vital for a business to gauge the competitors business. These tools are easy to use and seamlessly sync with the day to day website management.
Google Analytic: Google analytics is the fortitude of any marketing campaign that tracks the visitors or number of hits, path of visiting the webpage, number of pages and the kind of pages viewed. So, basically Google analytics comprehends every activity from number of visitors to the conversions.
SEM Rush: While a keyword planner helps in curating keywords for the webpage, the ‘SEM Rush’ tool helps track the keyword usage of competitors based on the geographical location. It also provides relevant information about keyword spunk and high ranking.
Adbeat: Adbeat is one such tool in Digital Marketing that gives access to the data of more than 100 websites which in turn help in chalking out your own strategy, by giving insights about the competitors you had no clue existed.
Social Ad Ninja: This digital marketing tool is a perfect spy tool for generating revenue and is used via websites like Facebook. Since it is challenging to track Facebook Ads, this tool comes in handy; and it can be monitored in over 43 countries.
Mix Rank: Mix rank is an efficient and matchless tool that allows monitoring distinctive Ad campaigns on various websites affiliated with the Google AdSense program. Mix rank helps in tracking and targeting the profitable Ad campaigns of competitors as well as their costing.
Ontolo: This digital marketing tool majorly focuses on content management & its marketing and offers information about prioritizing content for ex. how to promote it as a backlink tool. This results in increased SEO rankings.
Moat: Just like Google Analytics, ‘Moat’ measures analytics and number of views per ad campaign and can actually be referred to as a search engine of advertisements displayed on the webpage. It focuses on the performance of ad campaigns, thereby presenting inputs about the competitor’s ads and helps in ad management.
Keyword Spy: This digital marketing tool provides accurate data and can spy over the keywords used by the competitors, money spent on paid searches and many such things. It comes with a lifetime trial capable of giving daily updates.
Kompyte: This comes as an alert driven digital marketing tool about the competitor website analytics and any hidden updates. It comes with a 14 day free trial service that monitors ad campaigns or changes in the website of the competitor.
Ahref: Ahrefs is a masterly tool that aims at tracking keywords, backlinks, brands and updates about competitors. Ahrefs constitutes six effectual tools like site explorer, position explorer, content explorer, position tracker, crawl report and Ahrefs alert.
Spying on competitors always comes at a price, but to get free services these tools can be followed on Facebook and subscribed to.
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