How to track your social footprint with Google Analytics

Google Analytics is one of the most crucial tools introduced to the market as a handy companion for digital marketing professionals. It helps you understand the detailed statistics on a website’s performance, the traffic it receives, source of traffic, conversion rates, and also social media performance. In short, it lets you analyse how people react to the online content you put out on the virtual platforms.  Here go a few of the important aspects every budding digital marketing professional should get acquainted with.

Does Google Analytics really help?

Majorly, Google Analytics help you track where your visitors are coming from and how they respond to the content you post on the digital landscape. It also enables you to set up the goals and analyse if your posts are reaching those goals.

How to get the social reports?

Here is how you can get access to the social reports using Google Analytics.

Ø  Log in to Google Analytics account. 

Ø  Click on the ‘Traffic Sources’ tab in the left side bar

Ø  Click on the social button

Ø  Click on the social report you would like to review.

Understanding revenue sources

Did you know you can get insights about how social media is impacting the revenue? Here is how you can go with it. While you create posts for your social media, make sure you link it back to your site so that Google Analytics can track and analyse it. Combine these links with UTM tracking and goals and thereby you can keep an eye on the revenue through the social media.

How do visitors consume the content?

You can definitely take advantage of Google Analytics to understand how your visitors consume the content you post on the social media. For example, if you want to know how much time the visitors spend on your content, all you need is to use the ‘Duration Goal.’ When you want a clear idea of how your content impacts the social media crowd, you can use the ‘Pages/Screens per Session’ option.

Well, there are a lot more ways in which you can maximise your ROI in the social media world. Enrolling into digital marketing course and getting a digital marketing certification can be really helpful for a promising career ahead.

Role of Analytics in Marketing Decisions

It is assumed that 2.7 Zetabytes of data is present in the digital world as of now. Around 2.5 Exabytes of data are created every day as per the present statistics. By the year 2020, the amount of data accumulated will be around 35 Zetabytes.

Well, big data analytics is bound to be the top business priority when such enormous quantity of data accumulation is happening around. Proving the predictions to be true, the explosion of data is happening in the world of business and the role of analytics in marketing decisions is being recognised by organisations. Read here how you can effectively use analytics in your marketing decisions.

Make You Spend Wisely

Big data and analytics can play a larger role in framing cost-effective marketing strategy. In the past, it was mere gut and instinct that led marketers to create their marketing strategy. In the current scenario, when big data is creation a revolution, marketers can take decisions based on data. It is no longer a challenge to identify the ideal customers. Once the targeted customers are pointed out, it is never difficult to reach out to them with your marketing offers. 

Improve User Experience

Analytics provide insights into what your customers are expecting from your brand. It enables you to figure out who your real customers are, their behaviour, how often they make a purchase, and many more aspects. Apparently, it helps you adapt to newer changes quickly and give better user experience to your customers. Also, you can personalize the offers in real time and amaze your customers.

Marketing Optimization

It was hardly possible to track the impact and ROI on marketing in the earlier days with the traditional methods. Through proper testing, measurement and analysis, it is no longer a challenge for organisations to optimize their marketing efforts and streamline it towards creating better value. Moreover, companies can strategize marketing budget in order to gain highest ROI.

The power and potential is definitely incredible, and yet to be figured out in its depth. If you are looking forward for a career move into marketing, a certification in data analytics can reward you greatly! 

Know What Your Competitors are upto with these Digital Marketing Tools

Creating dynamic content online and working constantly to establish a presence in the digital world requires an extra effort:  competitive analysis. Just as we track the performance of a website, it becomes imperative to not only have a SWOT analysis of one’s own business but a complete evaluation of your competitors. A competitors’ assessment actually gives us an insight about the uniqueness of our own product or service in accordance with the strategy and on-going trends. 

Analysing marketing trends and competitor’s behaviour has become one of the most important subjects of study at professional and executional level. E-learning has made it all the more feasible with several digital marketing course, where they offer a complete study about trending digital marketing and social media techniques. There are various impactful digital marketing tools vital for a business to gauge the competitors business. These tools are easy to use and seamlessly sync with the day to day website management.

 

Google Analytic: Google analytics is the fortitude of any marketing campaign that tracks the visitors or number of hits, path of visiting the webpage, number of pages and the kind of pages viewed. So, basically Google analytics comprehends every activity from number of visitors to the conversions.

SEM Rush: While a keyword planner helps in curating keywords for the webpage, the ‘SEM Rush’ tool helps track the keyword usage of competitors based on the geographical location. It also provides relevant information about keyword spunk and high ranking.

Adbeat: Adbeat is one such tool in Digital Marketing that gives access to the data of more than 100 websites which in turn help in chalking out your own strategy, by giving insights about the competitors you had no clue existed.

Social Ad Ninja: This digital marketing tool is a perfect spy tool for generating revenue and is used via websites like Facebook. Since it is challenging to track Facebook Ads, this tool comes in handy; and it can be monitored in over 43 countries.

Mix Rank: Mix rank is an efficient and matchless tool that allows monitoring distinctive Ad campaigns on various websites affiliated with the Google AdSense program. Mix rank helps in tracking and targeting the profitable Ad campaigns of competitors as well as their costing.

Ontolo: This digital marketing tool majorly focuses on content management & its marketing and offers information about prioritizing content for ex. how to promote it as a backlink tool. This results in increased SEO rankings.

Moat: Just like Google Analytics, ‘Moat’ measures analytics and number of views per ad campaign and can actually be referred to as a search engine of advertisements displayed on the webpage. It focuses on the performance of ad campaigns, thereby presenting inputs about the competitor’s ads and helps in ad management.

Keyword Spy: This digital marketing tool provides accurate data and can spy over the keywords used by the competitors, money spent on paid searches and many such things. It comes with a lifetime trial capable of giving daily updates.

Kompyte: This comes as an alert driven digital marketing tool about the competitor website analytics and any hidden updates. It comes with a 14 day free trial service that monitors ad campaigns or changes in the website of the competitor. 

Ahref: Ahrefs is a masterly tool that aims at tracking keywords, backlinks, brands and updates about competitors. Ahrefs constitutes six effectual tools like site explorer, position explorer, content explorer, position tracker, crawl report and Ahrefs alert.

Spying on competitors always comes at a price, but to get free services these tools can be followed on Facebook and subscribed to.